Oversaw multifaceted branding initiatives for VIP Petcare and PetVet, encapsulating design, website creation and development, email campaigns, collateral creation, POS, SEM advertisements, SEO, and clinic design. Steered a dynamic team of four with diverse roles, fostering their talents in areas spanning from social media and event coordination to shipping management and innovative design, enhancing overall productivity and creativity. Coordinated an extensive network of contract designers, printers, production vendors, and videographers, alongside shipping and fulfillment companies. Administered the logistics and distribution of point of sale (POS) inventory, liaising effectively with field operations across the nation.

Facilitated complete revamp of MarketLive’s corporate website, incorporating elements of development, site mapping, storyboarding, design, SEO, and production. Executed a cohesive company branding strategy across multiple channels, including design, website, email, and print collateral. Crafted visually engaging trade show booths (POS), well-targeted marketing campaigns, and effective emails. Supervised third-party collaborations to ensure alignment with the brand’s vision and standards. Led comprehensive planning, design, and on-site management for the Customer Summit events, guaranteeing seamless execution and optimal brand portrayal.